Complaint about an advertisement

Transcribed from the printed issue; not yet reviewed. Read it in the PDF of the issue, page 9

I would like to complain about an advertisement which appeared in Vector Vol.6 No.2, in which a certain other agency claimed to be the market leader in the APL arena. This is most obviously untrue and I believe contravenes the A.S.A.

As most people will know, APL People is the real market leader in placing people with APL skills. We have been placing people in APL jobs for over eight years now, and probably nine out of every ten vacancies are filled through us. We have placed people in jobs not only throughout the UK, but also abroad, including in Canada, Belgium, France, Luxembourg, Sweden and Spain. We have contacts with companies using APL in many other countries as well.

For VECTOR to print such a misleading advertisement is not only unfair on us, but also unfair on people looking for jobs and staff. I really feel that an official apology is due here, together with an assurance that, in future, the Editor will check advertisements to be sure that the advertisers are not claiming to be something which they most clearly are not!

Jill M Moss
Managing Director
APL People Ltd.

Future visitors to Brook House may like to note the scorched patch on my doormat! I am sorry Jill got so upset about this, but I am really in no position to verify claims made in either advertisements, sustaining members news, or correspondence such as the above. Ed.